Can short videos help tackle churn in OTT apps - GluedIn

Can Short Videos help tackle churn in OTT Apps?

As media consumption becomes more mobile, skews younger and depends on advertising, OTT apps that are dependent only on subscription revenue might be missing a trick.
Using the short video format and social features, OTT apps can increase stickiness, decrease churn and add new revenue streams.

Let's find out in GluedIn's latest 20 slide report that gives insights into why

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