As short form videos become the dominant form of consumption on the mobile screen, they are leading the charge in growth of online advertising.

Global ad spending on short-form video is expected to continue growing by a CAGR of over 50% and hit more than $145 B by 2028.

As brands go direct to consumer to build out a deeper consumer relationship, is it necessary for brands to think like publishers? How do they navigate the era of short videos? Is First Party Data Limited to collecting email IDs? Can tech go beyond transactions to building consumer advocacy? This and much more in GluedIn’s latest presentation.

Most custodians of media apps whether news, entertainment or sports are actively looking to insert short video and community features primarily to add new revenue streams.

While advertising is obvious, there are several other benefits which will make the decision easier for app owners.

As social commerce is poised to hit $1 Trillion and short video users hit 2.5 B, D2C brands could greatly benefit from using these trends for their own apps and websites.

Find out more about these trends and how to use them in the GluedIn Shopatainment Report

As media consumption becomes more mobile, skews younger and depends on advertising, OTT apps that are dependent only on subscription revenue might be missing a trick.
Using the short video format and social features, OTT apps can increase stickiness, decrease churn and add new revenue streams.

Let’s find out in GluedIn’s latest 20 slide report that gives insights into why